Privacy policy

Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision of the data has no consequences. This applies only insofar as no other information is provided in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Customer account orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.


Contact       Newsletter      

Collection and processing when using the contact form
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing that has taken place on the basis of the consent until revocation. We will only use your e-mail address to process your request. Your data will then be deleted unless you have agreed to further processing and use.

Use of the e-mail address for sending newsletters
We use your e-mail address, regardless of the contract execution, exclusively for our own advertising purposes for newsletter dispatch, provided you have expressly agreed to this. The processing is carried out on the basis of article 6 paragraph 1 letter a DSGVO with your consent. You may revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until revocation. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list. 

Your data will be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to other third parties.

Your data will be transferred to a third country for which an adequacy decision of the European Commission exists.

Use of the e-mail address for sending direct mail
We use your e-mail address, which we have received in the course of the sale of a good or service, for the electronic transmission of advertising for our own goods or services similar to those you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. f DSGVO from our predominant legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the right of objection can be found in the imprint. You can also use the link provided for this purpose in the promotional e-mail. This will not incur any costs other than the transmission costs according to the basic tariffs.

WhatsApp Newsletter
We will only use your mobile phone number to send our own advertising via WhatsApp if you have expressly agreed to this. By subscribing to our WhatsApp newsletter, you agree to have your phone number stored and to receive advertising about WhatsApp. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until revocation. To do so, you can cancel the newsletter at any time by notifying us or by unsubscribing from the WhatsApp list. We do not pass on your mobile phone number to third parties and use it exclusively for sending our own advertising. The other subscribers to our newsletter will not see your mobile phone number and will not be able to send you WhatsApp messages, as this is not a group, but a broadcast list.


Payment service provider Credit information      

Using PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find it under https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of personal data when choosing Klarna as a method of payment
If you have chosen Klarna's payment services Klarna invoice and/or Klarna installment purchase as payment option, you have agreed that we have collected and transmitted to Klarna the following personal data necessary for the processing of the purchase on account and an identity and credit check, such as first and last name, address, date of birth, gender, e-mail address, IP address, telephone number as well as the data necessary for the processing of the purchase on account, which are related to the order, such as the number of items, item number, invoice amount and taxes in percent. The data processing serves the purpose of offering the payment methods purchase on account and installment purchase as well as the necessary credit assessment. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation.
This data is transmitted so that Klarna can create an invoice and carry out an identity and credit check to process your purchase with the invoice processing you requested. Klarna needs the personal data of the buyer to obtain information from credit agencies for the purpose of identity and credit assessment. In Germany these can be the following credit agencies:
- Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden
- Bürgel Business Information GmbH & Co. KG, Postfach 5001 66, 22701 Hamburg
- Creditreform Bremen Seddig KG, Contrescarpe 17, 28203 Bremen
- infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden.
As part of the decision on the establishment, execution or termination of the contractual relationship, Klarna collects and uses information on the buyer's past payment history and probability values on this behaviour in the future, in addition to address verification. Klarna's calculation of these score values is based on a scientifically recognised mathematical-statistical procedure. Klarna will also use your address data for this purpose. Should this calculation show that your creditworthiness is not given, Klarna will inform you immediately.

Revocation of the use of personal data to Klarna
1. you can revoke your consent to Klarna to use your personal data at any time. However, Klarna may continue to process, use and transfer your personal data to the extent that this is necessary for the contractual handling of payments by Klarna's services, required by law or requested by a court or authority.
2. Selbstverständlich können Sie jederzeit Auskunft über die von Klarna gespeicherten personenbezogenen Daten erhalten. Dieses Recht garantiert das Bundesdatenschutzgesetz. Sollten Sie als Käufer dies wünschen oder Klarna Änderungen bezüglich der gespeicherten Daten mitteilen wollen, so können Sie sich an [email protected] wenden.

Analysis      

The data processing described below in this section, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent until revocation.

Using Facebook

 

Use of Hotjar

We use Hotjar to better understand the needs of our users and to optimize the services on this website. Hotjar's technology helps us gain a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click, what they like and don't like, etc.) and this helps us to tailor our offering to our users' feedback. Hotjar uses cookies and other technologies to collect information about our users' behavior and about their end devices (in particular, IP address of the device (only collected and stored in anonymous form), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), language preferred to view our website). Hotjar stores this information in a pseudonymous user profile. The information is not used by Hotjar or by us to identify individual users, nor is it merged with other data about individual users. For more information, please see Hotjar's privacy policy here.

You can object to the storage of a user profile and information about your visit to our website by Hotjar and the setting of Hotjar Tracking Cookies on other websites if you Opt-out link click on it.

Use of Google Analytics
We use the web analysis service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and ensuring compliance with applicable data protection laws.
The data processing serves the purpose of analysing this website and its visitors. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide further services to the website operator in connection with website and internet use. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
Google has certified itself under the US-EU Privacy Shield Agreement and is thus committed to complying with European data protection guidelines.
You can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt-out on all systems and devices in use to be fully effective. If you delete the opt-out cookie, requests will again be sent to Google. If you click here, the opt-out cookie will be set: Disable Google Analytics.
For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/.

 

Hotjar

We use Hotjar to better understand the needs of our users and to optimize the services on this website. Hotjar's technology helps us gain a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click, what they like and don't like, etc.) and this helps us to tailor our offering to our users' feedback. Hotjar uses cookies and other technologies to collect information about our users' behavior and about their end devices (in particular, IP address of the device (only collected and stored in anonymous form), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), language preferred to view our website). Hotjar stores this information in a pseudonymous user profile. The information is not used by Hotjar or by us to identify individual users, nor is it merged with other data about individual users. For more information, please see Hotjar's privacy policy here.

You can object to the storage of a user profile and information about your visit to our website by Hotjar and the setting of Hotjar Tracking Cookies on other websites if you Opt-out link click on it.

 

Facebook pixel

This website uses the "Facebook pixel" of Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook Ads for statistical and market research purposes and may help to optimize future advertising efforts.
The collected data is anonymous for us, so we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Guidelines (https://www.facebook.com/about/privacy/) can use. You may allow Facebook and its partners to serve ads on and off of Facebook. A cookie may also be stored on your computer for these purposes. These processing operations are only carried out if you have given your express consent in accordance with Art. 6 para. 1 lit. a DSGVO.
Consent to use the Facebook Pixel may only be given by users who are older than 13 years of age. If you are younger, please ask your parent or guardian for permission.
Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
In order to deactivate the use of cookies on your computer, you can set your Internet browser so that no more cookies can be stored on your computer in the future or that already stored cookies are deleted. However, switching off all cookies may mean that some functions on our Internet pages can no longer be executed. You can also deactivate the use of cookies by third party providers such as Facebook on the following Digital Advertising Alliance website http://www.aboutads.info/choices/ You can also opt out of using the Facebook pixel by using "opt out"...disagree.

Plug-ins

Using Vimeo
We use plug-ins from Vimeo Inc. on our website. (555 West 18th Street New York, New York 10011, USA; "Vimeo") to integrate videos from the "Vimeo" portal.
When you access pages on our website that are equipped with such a plug-in, a connection is established to the Vimeo servers and the plug-in is displayed on the page by notifying your browser. In this way, Vimeo's servers receive both your IP address and information about which of our pages you have visited.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When you use the plug-in functions (e.g. by starting a video by clicking the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transferred to the USA. Vimeo has been certified according to the US-EU Privacy Shield Agreement and is thus committed to complying with the European data protection guidelines.
The processing is carried out on the basis of Art. 6 Par. 1 letter f) DSGVO because of Vimeo's legitimate interest in market analysis and in improving its services in a needs-based and targeted manner.
If you do not want Vimeo to associate the collected information directly with your Vimeo account, you must log out of Vimeo before visiting our website.
For more information on the purpose and scope of the collection and on the further use and processing of the data by Vimeo, as well as on your rights and options for protecting your privacy, please refer to the Vimeo data protection guidelines: https://vimeo.com/privacy


Rights of data subjects and storage period

Duration of storage
After complete contract implementation, the data will be stored initially for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you are entitled to the following rights in accordance with Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.
In addition, according to Art. 21 para. 1 DSGVO you have the right to object to processing based on Art. 6 para. 1 f DSGVO as well as to processing for the purpose of direct marketing.

Please contact us if you wish. You can find the contact details in our imprint.

Right of appeal to the supervisory authority
Under Art. 77 of the DPA, you have the right to complain to the supervisory authority if you believe that your personal data are being processed unlawfully.

Right of objection
If the personal data processing activities listed here are based on our legitimate interest pursuant to Art. 6 Par. 1 letter f DSGVO, you have the right to object to these processing activities at any time for reasons arising from your particular situation, with effect for the future.
Following an objection, the processing of the data concerned shall be terminated unless we can demonstrate compelling legitimate reasons for processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for the purposes of direct advertising, you can object to this processing at any time by notifying us. Once you have done so, we will stop processing the data concerned for direct marketing purposes.

last update: 19.11.2018